Born Primitive is an apparel company made for athletes for all sizes and skill levels. The apparel is designed to perform in critical moments and mental and physical distress. They ensure the highest quality, comfort, and functionality. Born Primitive is also an active duty owned-and-operated company.

My task here was create graphics for their Athlete Driven and Patriot Inspired collection. As well as the Home of the Brave collection. My approach was to create something hand drawn to give that human element.