PHAMILY ATHLETIC CLUB

Max Pham Nguyen is a professional dancer/entertainer that’s based out of Los Angeles, California. he not only teaches dance but he also tours around with performers. he was on Ariana Grande's "Dangerous Woman" Tour, Justin Timberlake's "Man Of The Woods" tour and more . Phamily Athletic Club “PAC” is a lifestyle/athletic project and brand he created and I helped him develop the branding by constructing the flagship logo and overall feel. I would also collaborate with him to create illustrative and typographic graphics for his apparel wear.

LOS ANGELES, CA

Services

Brand Development
Illustration
Logo Identity

PHAMILY FLAGSHIP LOGO

For the Flagship logo we wanted something very clean and elegant. Inspired by brands like Aime Leon Dore, Sporty and Rich and other athletic brands we didn't want to go to crazy on the typography so we developed a logo mark that was very straight to the point. Bold and clean. The challenge was finding a Serif font that other brands didn't use. On the dance floor this can be easily read.