SPECIAL EDITION LABEL
New York, NY
At M Booth Communications I was tasked to create a special edition label for a special PR event that was hosted by Jagermeister. The event consisted of a hand full of travelers who went from Vienna to Prague and Berlin to promote Jagermeister. At the end of the trip they were each given a special custom bottle with their name on it to keep.
My first approach to this project was to see if I can play with the current logo, type, and colors. Jagermeister gave me permissions to go outside their guid lines to play around and make the bottle unique. However, I still had to use their colors (obviously).
M Booth Communications