ORIGIN & STORY
PURPOSE
Sol Mind Moves is a fitness studio & virtual class library created by Zurishaddai Ruiz Neira. It is a subscription service offering movement classes focused on joint health & mindfulness.
Sol Mind Moves also offer livestream classes, workshops, and private classes.
VISION
While many folks start a yoga practice with a physical goal in mind, my desire to begin a yoga practice (and later create my own business) came from my challenges with trauma and mental illness. At Sol Mind Moves we use movement as a tool to support both mind and body, in a functional rather than a perfectionist or superficial manner.
THE BRIEF
The objective for this project was to create a new logo for his barbershop. Previously called Mikecutz (see previous logo) he decided to do a total rebrand to “Goodlooks”
THE SOLUTION
Create an updated identity system to “Goodlooks” while keeping the same aesthetic to his previous logo “Mikecutz.” Using more classic fonts, scripts, and more hand drawn elements.
THE DELIVERABLES
Brand Identity kit: Primary logo, Logomark, Wordmark, Logo variations, illustrations, business cards, apparel design