VISION & STORY
Look Out owners Tiffany and AK started their business with a vision for offering event guests tangible mementos to remember special moments for a lifetime. Their idea was born while admiring all of their photo booth captures, neatly arranged on their refrigerator. Looking at the collection of film strips transported Tiffany and AK back to these moments and filled them with such joy. In today’s digital age, we often turn to Instagram to capture life’s events, but Look Out believes that nothing can replace keeping our memories alive in physical form with a printed photo.
THE BRIEF
When approached by Tiffany and AK, I was entrusted with bringing their passion project to life in visual form. We specifically wanted to create a Photo Booth brand that was unique, playful and stood apart from the rest.
THE SOLUTION
In an effort to stand out from other photo booth offerings, while attracting people of all ages, I focused on creating a look that was modern, witty and fun. When creating their brand identity, my primary motive was conveying the Lookout as the happy and fun place that it is.
THE DELIVERABLES
Primary Logo, Logo variations, illustrations, wordmarks
