Sol Mind Moves is a fitness studio and virtual class library created by Zurishaddai Ruiz Neira. It is a subscription service which offers livestream classes, private classes, and workshops which focus on joint health and mindfulness.
Sol Mind Moves was inspired by it’s founder’s personal challenges with trauma and mental illness. The studio was born from a desire to elevate student’s yoga practice beyond the physical, to one that embodies their entire selves- body and mind.
VISION
THE BRIEF
I was approached by Zuri, to develop an entire brand and identity package for her new business Sol Mind Moves
THE SOLUTION
My goal when establishing the Sol Mind Moves brand was to develop an aesthetic which connects and celebrates Taino culture and the world of wellness. To achieve this, I combined a tropical palette, hand illustrated elements and the Taino Sun as the primary brand mark, which symbolizes life.
THE DELIVERABLES
Primary logo, Variations of the logo, Word mark, Logo mark, Business Card, illustrations, Color and Typography exploration
“For many Indigenous peoples, including the Taíno people of Borikén (where I am from), the Sun represents life. The Sun has long been recognized as a mighty god who delivers strength and longevity to the people and Earth.
In Yogic context- otherwise known as ancient wisdom developed over thousands of years by the Indigenous people of the Indian subcontinent the Sun provides life, intelligence, and consciousness. For this reason, I’ve named this space,
Sol Mind Moves.”
- Zuri
