PURPOSE
Sol Mind Moves is a fitness studio & virtual class library created by Zurishaddai Ruiz Neira. It is a subscription service offering movement classes focused on joint health & mindfulness. Sol Mind Moves also offer livestream classes, workshops, and private classes.
VISION
While many folks start a yoga practice with a physical goal in mind, my desire to begin a yoga practice (and later create my own business) came from my challenges with trauma and mental illness. At Sol Mind Moves we use movement as a tool to support both mind and body, in a functional rather than a perfectionist or
superficial manner.
PURPOSE & VISION
THE BRIEF
I was brought into this project to do a complete new brand & identity design for a Zuri’s new business Sol Mind Moves.
THE SOLUTION
The solution here was to create an aesthetic and vibe that would fit and represent the the Taino People and Wellness. To connect that bridge. I used hand illustration and combined tropical and earthy colors. As well as creating Taino sun as the primary brand mark which represents life.
THE DELIVERABLES
Primary logo, Variations of the logo, Word mark, Logo mark, Business Card, illustrations, Color and Typography exploration
“For many Indigenous peoples, including the Taíno people of Borikén (where I am from), the Sun represents life. The Sun has long been recognized as a mighty god who delivers strength and longevity to the people and Earth.
In Yogic context- otherwise known as ancient wisdom developed over thousands of years by the Indigenous people of the Indian subcontinent the Sun provides life, intelligence, and consciousness.
For this reason, I’ve named this space,
Sol Mind Moves.”
- Zuri
